Some video games attract a following for very unconventional reasons. Their popularity isn't due to their gameplay, storytelling, or presentation. They become popular with gamers primarily thanks to their meme potential. Whether the game is full of go-to punchlines, bizarre references, or simply a meme in and of itself, its meme-worthy nature enticed people to play it.
Source:https://www.cbr.com/untitled-goose-game-great-meme-games/