Bleach's anime launched in the 2000s and joined Masashi Kishimoto's Naruto and Eiichiro Oda's One Piece as a member of the shonen "big three." All three of those shonen icons are action-packed series with strong fantasy elements and cool fight scenes, and they also set a new standard for action anime tropes. Bleach and its peers didn't totally break the mold, but they did prove that following the formula with incredible skill can lead to top-tier entertainment.
Source:https://www.cbr.com/bleach-action-tropes/