Critical Role would not have happened if not for Liam O'Brien. He wanted to run a game with his friends for his birthday, so he gathered the group, and then they just kept the game going. After a while, someone at Geek & Sundry heard about a D&D home game with legendary voice talent and asked them if they wanted to broadcast the show. And the rest is history.
Source:https://www.cbr.com/critical-role-campaign-1-has-one-of-the-best-story-moments-in-gaming/