Marvel Entertainment has crafted a compelling and complex shared universe in the comic book space. Naturally, this was transferred to the big screen with the Marvel Cinematic Universe taking the box office by storm. However, Marvel hasn't quite cracked the video game landscape in the same way. There is yet to be a truly well-formed and consistent shared universe where all past and future gaming releases are set in. There's no telling whether the games would increase in their quality or sales via this move, but it would certainly be a fun way to connect to the source material.
Source:https://www.cbr.com/marvel-insomniac-games-forget-shared-gaming-universe/