Dumb Money, the GameStop stocks movie directed by Craig Gillespie, will get a wide theatrical release on October 6 to close out a four-step distribution plan devised by Sony Pictures.
Sony has opted to give the movie a staggered platform release that will see it open exclusively in theatres in Los Angeles and New York on September 15 before expanding to a limited release the week after on September 22, moving into a moderate release on September 29, and finally, a wide rollout on October 6.
Dumb Money has slotted into the early October slot previously held by Kraven the Hunter. Aaron Taylor-Johnson's anticipated R-rated outing shifted to August 30, 2024 amid several shuffles on Sony's release calendar, presumably because the Hollywood strikes would have prevented its publicity push this year.
The dual strikes from the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and Writers Guild of America (WGA) have disrupted release schedules, with the ongoing work stoppage prompting studios to either push dates back or consider different rollout models for upcoming titles.
Sony is likely hoping to maximise word of mouth from audiences by giving Dumb Money a tiered distribution across four weeks in theatres, starting with select locations before moving into a wide release shortly after the first reactions come out of its premiere at the 2023 Toronto International Film Festival in September.
Dumb Money is an adaptation of Ben Mezrich's book The Antisocial Network, telling the story of those who made and lost fortunes overnight during the GameStop stock market short-squeeze of 2021. The movie will reportedly offer an "irreverent and scathing portrait" of the amateur investors who took on Wall Street.
The big screen take on the classic David vs Goliath tale boasts an impressive ensemble cast, with Paul Dano and Pete Davidson leading the pack alongside Nick Offerman, Seth Rogen, Sebastian Stan, Shailene Woodley, Dane DeHaan, Vincent D'Onofrio, Anthony Ramos, America Ferrera, Myha'la Herrold, and Talia Ryder.
Adele Ankers-Range is a freelance entertainment writer for IGN. Follow her on Twitter.
