In the entertainment industry today, franchises are the thing. Why make a TV show or movie when an entire universe of storytelling can be explored? Audiences, for the most part, enjoy this forming communities of fans from everything from Star Wars to SyFy's 12 Monkeys. Yet, modern fandom was created nearly 60 years ago, because of Star Trek: The Original Series. The space-fantasy with Vulcans, warp drive and the beautiful USS Enterprise captured the imaginations of kids and adults alike.
Source：https://www.cbr.com/star-trek-the-original-series-modern-fandom/
