LEGO has come a long way since its earliest sets. The block building phenomenon has reached every part of the globe. The LEGO company has even worked with some of the biggest intellectual properties in the world. For a brand to enjoy such longevity, it has had to evolve and change with the times. LEGO has always found a way to meet the demands of the audience, but in recent years, there appears to be a shift in their strategy.
Source：https://www.cbr.com/lego-new-adult-sets-initiative/
