Marvel Rivals layoffs are just part of NetEase’s ice-cold job and game cuts

When NetEase slashed jobs at its Marvel Rivals development studio in Seattle earlier this week, it was unclear why the Chinese game publisher would make cuts around such a successful project. Marvel Rivals has attracted more than 40 million players since its December launch, helping NetEase rack up $2.9 billion in gaming and services revenue during the quarter the game was released.

According to a report from Bloomberg, the cuts to the North American team working on Marvel Rivals aren’t an anomaly. NetEase founder and CEO William Ding is reported to have cut hundreds of jobs, closed studios, and taken a firmer hand with the company’s Japanese teams — including the one led by former Ryu Ga Gotoku Studio head Toshihiro Nagoshi.

Ding also reportedly floated canceling development of Marvel Rivals before it was released. The billionaire CEO is said to have balked at paying Disney a licensing fee for Marvel’s superheroes and villains, and considered replacing them with NetEase artists’ own hero designs. (NetEase denied this account, Bloomberg reported.)

Over the past year, NetEase has divested from multiple studios outside China, including Worlds Untold, the Vancouver-based developer led by ex-BioWare creative Mac Walters; Jar of Sparks, the Seattle-based studio founded in 2022 by Xbox veteran Jerry Hook; and Ouka Studio, the Tokyo-based developer of Visions of Mana for Square Enix. Ding is reported to have scaled back studios locally as well, and those cuts are said to be deep enough that NetEase’s Chinese studios might not release any major titles in 2026.

For Yakuza/Like A Dragon fans anticipating its former creators’ new works, there’s some dire-sounding news. NetEase has reportedly curtailed additional funding and time for new titles from Japanese studios, and has no plans to market or promote them. At least fans will have more from Ryu Ga Gotoku Studio, including a new Virtua Fighter and Project Century to look forward to.

NetEase’s layoffs at international studios are part of the larger trend of uncertainty in the video game industry, which has endured massive cutbacks in recent years.