Character customization in video games has become a highly sought-after feature, as the desire to have a personalized playing experience continues to grow among members of the gaming community. While many modern games allow characters to be customized in a variety of ways, one of the best methods for kick-starting that customization is by providing players with an extensive character creation system that allows them to create a character that is unique to them.
Source:https://www.cbr.com/video-games-player-customization-with-most-options/