The start of a new year means that many industries are looking back at the year that just concluded and celebrating their most notable success stories. The manga and comics industries are no different, and during the first few months of the new year, fans of both mediums can expect to see various figures and sales reports covering the events of 2023. Of course, whenever manga and comic sales figures are released, fans of both mediums debate which is selling better. But one fascinating theory for why manga is currently so culturally dominant in America is because it has embraced the light novel title format. Because, despite being the butt of many jokes, this title format makes books catch the eyes of readers and helps franchises form vibrant fan communities.
Source：https://www.cbr.com/comics-vs-manga-how-light-novel-influence-helps/
